diff --git a/Cargo.lock b/Cargo.lock
index 6d1b19e701a50..db2f04867ae32 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -6426,6 +6426,7 @@ dependencies = [
  "frame-benchmarking",
  "frame-support",
  "frame-system",
+ "log",
  "pallet-balances",
  "parity-scale-codec",
  "scale-info",
diff --git a/frame/identity/Cargo.toml b/frame/identity/Cargo.toml
index 942fba9053294..2f388cdc894e1 100644
--- a/frame/identity/Cargo.toml
+++ b/frame/identity/Cargo.toml
@@ -15,6 +15,7 @@ targets = ["x86_64-unknown-linux-gnu"]
 [dependencies]
 codec = { package = "parity-scale-codec", version = "3.6.1", default-features = false, features = ["derive", "max-encoded-len"] }
 enumflags2 = { version = "0.7.7" }
+log = { version = "0.4", default-features = false }
 scale-info = { version = "2.5.0", default-features = false, features = ["derive"] }
 frame-benchmarking = { version = "4.0.0-dev", default-features = false, optional = true, path = "../benchmarking" }
 frame-support = { version = "4.0.0-dev", default-features = false, path = "../support" }
diff --git a/frame/identity/src/lib.rs b/frame/identity/src/lib.rs
index aa400e4f0c52f..f1e1a918c2356 100644
--- a/frame/identity/src/lib.rs
+++ b/frame/identity/src/lib.rs
@@ -218,24 +218,33 @@ pub mod pallet {
 	impl<T: Config> BuildGenesisConfig for GenesisConfig<T> {
 		fn build(&self) {
 			for (account, name) in &self.identities {
-				<IdentityOf<T>>::insert(
-					account,
-					Registration {
-						info: IdentityInfo {
-							display: Data::Raw(BoundedVec::try_from(name.encode()).unwrap()),
-							twitter: Data::None,
-							riot: Data::None,
-							email: Data::None,
-							pgp_fingerprint: None,
-							image: Data::None,
-							legal: Data::None,
-							web: Data::None,
-							additional: BoundedVec::default(),
-						},
-						judgements: BoundedVec::default(),
-						deposit: Zero::zero(),
+				match BoundedVec::try_from(name.encode()) {
+					Ok(b) => {
+						<IdentityOf<T>>::insert(
+							account,
+							Registration {
+								info: IdentityInfo {
+									display: Data::Raw(b),
+									twitter: Data::None,
+									riot: Data::None,
+									email: Data::None,
+									pgp_fingerprint: None,
+									image: Data::None,
+									legal: Data::None,
+									web: Data::None,
+									additional: BoundedVec::default(),
+								},
+								judgements: BoundedVec::default(),
+								deposit: Zero::zero(),
+							},
+						);
 					},
-				);
+					Err(_e) => {
+						log::error!(
+							"Error inserting identity: data exceeds maximum size (32 bytes)"
+						);
+					},
+				}
 			}
 		}
 	}