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Study Submission: Luxury retailer Farfetch sees higher conversion rates for better Core Web Vitals #79

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anniesullie opened this issue Aug 15, 2024 · 0 comments
Open

Study Submission: Luxury retailer Farfetch sees higher conversion rates for better Core Web Vitals #79

anniesullie opened this issue Aug 15, 2024 · 0 comments

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@anniesullie
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Key Takeaway

How the e-commerce fashion retailer correlated Core Web Vitals and performance metrics with business metrics, saw an increase in KPIs and built a "Performance Business Case Calculator" to drive product decisions and a performance culture.

Story Source

https://web.dev/case-studies/farfetch

Year published

2022

Tags

  • core web vitals
  • LCP
  • conversion rate
  • bounce rate
  • "2022"
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@anniesullie